--- title: | Peter Rowe description: Peter Rowe is the founder and CEO of Beyond Expectations. He loves this stuff. --- [Skip to content](https://beyondexpectations.co.nz/beyond-expectations-blog/author/peter-rowe#main-content) [![Beyond Expectations Logo](https://beyondexpectations.co.nz/hs-fs/hubfs/Beyond%20Expectations%20Big%20Logo%20Blue%20Text%20Transparent.png?width=1573&height=378&name=Beyond%20Expectations%20Big%20Logo%20Blue%20Text%20Transparent.png)Homepage](https://beyondexpectations.co.nz/) - What We Do - [Custom Integrations](https://beyondexpectations.co.nz/apical-cloud-integration-service-for-business-software-beyond-expectations) - [Cin7](https://beyondexpectations.co.nz/cin7-omni-ims-implementation-integration-beyond-expectations) - [Xero](https://beyondexpectations.co.nz/xero-accounting-software-implementation-integration-beyond-expectations) - [A2X](https://beyondexpectations.co.nz/a2x-reconciliation-accounting-software-implementation-integration) - [Our Work](https://beyondexpectations.co.nz/our-work-ims-system-integrations-implementations) - [Case Study](https://beyondexpectations.co.nz/thread-project-case-study-beyond-expectations) - [Blog](https://beyondexpectations.co.nz/beyond-expectations-blog) - [About Us](https://beyondexpectations.co.nz/about-us-cloud-software-ims-implementers-beyond-expectations) [APICAL Login](https://apical.beyondexpectations.co.nz/Account/Login?ReturnUrl=%2F) - What We Do - [Custom Integrations](https://beyondexpectations.co.nz/apical-cloud-integration-service-for-business-software-beyond-expectations) - [Cin7](https://beyondexpectations.co.nz/cin7-omni-ims-implementation-integration-beyond-expectations) - [Xero](https://beyondexpectations.co.nz/xero-accounting-software-implementation-integration-beyond-expectations) - [A2X](https://beyondexpectations.co.nz/a2x-reconciliation-accounting-software-implementation-integration) - [Our Work](https://beyondexpectations.co.nz/our-work-ims-system-integrations-implementations) - [Case Study](https://beyondexpectations.co.nz/thread-project-case-study-beyond-expectations) - [Blog](https://beyondexpectations.co.nz/beyond-expectations-blog) - [About Us](https://beyondexpectations.co.nz/about-us-cloud-software-ims-implementers-beyond-expectations) [APICAL Login](https://apical.beyondexpectations.co.nz/Account/Login?ReturnUrl=%2F) # Beyond Expectations Blog All the business systems and IMS integration news that's fit to print. Also: Xero tips, Cin7 how-tos, and A2X tricks. From the world's leading Cin7 Omni experts, Beyond Expectations. [![Beyond Expectations Big Logo White Text Transparent-1](https://beyondexpectations.co.nz/hs-fs/hubfs/Beyond%20Expectations%20Big%20Logo%20White%20Text%20Transparent-1.png?width=1573&height=378&name=Beyond%20Expectations%20Big%20Logo%20White%20Text%20Transparent-1.png "Beyond Expectations Big Logo White Text Transparent-1")](https://beyondexpectations.co.nz/) **217 King Street, Pukekohe 2120, New Zealand.** General queries: [info@beyondexpectations.co.nz](mailto:info@beyondexpectations.co.nz). Software support: [support@beyondexpectations.co.nz](mailto:support@beyondexpectations.co.nz).  APICAL/integration support:  [apical.support@beyondexpectations.co.nz.](mailto:apical.support@beyondexpectations.co.nz) Office phone: +64 9 415 4242 --- © 2026 Beyond Expectations Ltd. All rights reserved.